{"id":46244,"date":"2023-06-10T08:30:34","date_gmt":"2023-06-10T01:30:34","guid":{"rendered":"https:\/\/thucpham.com\/?p=46244"},"modified":"2025-02-28T15:02:49","modified_gmt":"2025-02-28T08:02:49","slug":"bi-quyet-kinh-doanh-kem-tuoi-lai-khung","status":"publish","type":"post","link":"https:\/\/thucpham.com\/vinacom\/bi-quyet-kinh-doanh-kem-tuoi-lai-khung\/","title":{"rendered":"3 B\u00ed Quy\u1ebft Kinh Doanh Kem T\u01b0\u01a1i L\u00e3i Kh\u1ee7ng"},"content":{"rendered":"

Kinh doanh kem t\u01b0\u01a1i \u0111\u01b0\u1ee3c coi l\u00e0 ng\u00e0nh “m\u1ed9t v\u1ed1n b\u1ed1n l\u1eddi”. V\u1eady \u0111\u00e2u l\u00e0 b\u00ed quy\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c gi\u00e0u ti\u1ec1m n\u0103ng nh\u01b0ng c\u0169ng \u0111\u1ea7y c\u1ea1nh tranh n\u00e0y?<\/h3>\n
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M\u00f9a h\u00e8 2023 d\u1ef1 b\u00e1o \u0111\u1ebfn s\u1edbm v\u00e0 n\u1eafng n\u00f3ng gay g\u1eaft h\u01a1n, m\u00f3n kem t\u01b0\u01a1i m\u00e1t l\u1ea1nh ch\u1eafc ch\u1eafn s\u1ebd l\u00e0 th\u1ee9 \u0111\u1ea7u ti\u00ean ng\u01b0\u1eddi ta ngh\u0129 t\u1edbi trong nh\u1eefng ng\u00e0y h\u00e8 oi \u1ea3. Theo b\u00e1o c\u00e1o c\u1ee7a Euromonitor International, sau giai \u0111o\u1ea1n s\u1ee5t gi\u1ea3m do \u0111\u1ea1i d\u1ecbch Covid-19, th\u1ecb tr\u01b0\u1eddng kem b\u00e1n l\u1ebb Vi\u1ec7t Nam \u0111\u00e3 ph\u1ee5c h\u1ed3i nhanh ch\u00f3ng, t\u0103ng tr\u01b0\u1edfng trung b\u00ecnh 7%, \u0111\u1ea1t quy m\u00f4 g\u1ea7n 4.300 t\u1ef7 \u0111\u1ed3ng v\u00e0o n\u0103m 2022 v\u00e0 c\u00f3 th\u1ec3 l\u00ean \u0111\u1ebfn 6.900 t\u1ef7 \u0111\u1ed3ng v\u00e0o 2027. <\/p>\n

Nhi\u1ec1u chuy\u00ean gia cho r\u1eb1ng, \u0111\u00e2y l\u00e0 th\u1eddi \u0111i\u1ec3m v\u00e0ng \u0111\u1ec3 kh\u1edfi s\u1ef1 kinh doanh kem t\u01b0\u01a1i v\u1edbi m\u1ee9c l\u1ee3i nhu\u1eadn l\u00ean t\u1edbi 40-50%. C\u00e1c chuy\u00ean gia c\u0169ng g\u1ee3i \u00fd m\u1ed9t s\u1ed1 b\u00ed quy\u1ebft c\u01a1 b\u1ea3n \u0111\u1ec3 b\u1ee9t ph\u00e1 trong cu\u1ed9c c\u1ea1nh tranh kh\u1ed1c li\u1ec7t c\u1ee7a th\u1ecb tr\u01b0\u1eddng th\u1ef1c ph\u1ea9m.<\/p>\n

H\u01b0\u01a1ng v\u1ecb \u0111\u1ed9c \u0111\u00e1o <\/strong><\/p>\n

“Linh h\u1ed3n” c\u1ee7a ti\u1ec7m kem t\u01b0\u01a1i ch\u00ednh l\u00e0 h\u01b0\u01a1ng v\u1ecb m\u00f3n kem. S\u1edf h\u1eefu nguy\u00ean li\u1ec7u c\u00f9ng c\u00f4ng th\u1ee9c l\u00e0m kem \u0111\u1ed9c \u0111\u00e1o, s\u00e1ng t\u1ea1o s\u1ebd cho ra \u0111\u1eddi th\u00e0nh ph\u1ea9m mang h\u01b0\u01a1ng v\u1ecb \u0111\u1eb7c bi\u1ec7t, ghi \u0111i\u1ec3m v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 t\u1ea1o l\u1ee3i th\u1ebf c\u1ea1nh tranh.<\/p>\n

\"B\u1ed9t<\/a> S\u1ea3n ph\u1ea9m b\u1ed9t l\u00e0m kem t\u01b0\u01a1i “\u0111\u01b0\u1eddng \u0103n ki\u00eang” v\u1ecb vani<\/p>\n

Th\u1ea5u hi\u1ec3u t\u00e2m l\u00fd v\u00e0 \u0111\u00f3n \u0111\u1ea7u xu h\u01b0\u1edbng ti\u00eau d\u00f9ng th\u1ef1c ph\u1ea9m “t\u01b0\u01a1i – l\u00e0nh – s\u1ea1ch” sau \u0111\u1ea1i d\u1ecbch, C\u00f4ng ty TNHH ThucPham.com v\u1eeba ra m\u1eaft d\u00f2ng s\u1ea3n ph\u1ea9m cao c\u1ea5p – b\u1ed9t l\u00e0m kem t\u01b0\u01a1i \u0111\u01b0\u1eddng \u0103n ki\u00eang v\u1ecb vani<\/a>.<\/p>\n

\u0110i\u1ec3m \u0111\u1ed9c \u0111\u00e1o nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m l\u00e0 s\u1eed d\u1ee5ng 100% \u0111\u01b0\u1eddng Isomalt (chi\u1ebft xu\u1ea5t t\u1eeb c\u1ee7 c\u1ea3i \u0111\u01b0\u1eddng), c\u00f3 v\u1ecb ng\u1ecdt thanh t\u1ef1 nhi\u00ean \u0111\u01b0\u1ee3c c\u00e1c nh\u00e0 s\u1ea3n xu\u1ea5t th\u1ef1c ph\u1ea9m \u0103n ki\u00eang c\u1ef1c k\u1ef3 \u01b0a chu\u1ed9ng b\u1edfi v\u1ecb ng\u1ecdt d\u1ecbu, kh\u00f4ng g\u00e2y t\u0103ng \u0111\u01b0\u1eddng huy\u1ebft, kh\u00f4ng l\u00e0m h\u1ecfng men r\u0103ng, v\u00e0 l\u01b0\u1ee3ng calo ch\u1ec9 b\u1eb1ng 50% so v\u1edbi \u0111\u01b0\u1eddng \u0103n th\u00f4ng th\u01b0\u1eddng.<\/p>\n

B\u1ed9t l\u00e0m kem b\u1eb1ng \u0111\u01b0\u1eddng \u0103n ki\u00eang c\u1ee7a Thucpham.com<\/a> cho ra nh\u1eefng c\u00e2y kem t\u01b0\u01a1i v\u1edbi ch\u1ea5t l\u01b0\u1ee3ng ho\u00e0n h\u1ea3o, m\u1ec1m m\u1ecbn, ng\u1eady b\u00e9o, h\u01a1n h\u1ebft l\u00e0 v\u1ecb ng\u1ecdt thanh t\u1ef1 nhi\u00ean v\u00e0 t\u1ed1t cho s\u1ee9c kh\u1ecfe, h\u01b0\u1edbng t\u1edbi m\u1ecdi \u0111\u1ed1i t\u01b0\u1ee3ng ti\u00eau d\u00f9ng, k\u1ec3 c\u1ea3 ng\u01b0\u1eddi m\u1eafc b\u1ec7nh ti\u1ec3u \u0111\u01b0\u1eddng, ng\u01b0\u1eddi c\u1ea7n gi\u1ea3m c\u00e2n, hay ng\u01b0\u1eddi ki\u00eang \u0111\u01b0\u1eddng.<\/p>\n

\"Gi\u1ea5y<\/a><\/p>\n

 B\u1ed9t l\u00e0m kem t\u01b0\u01a1i \u0111\u01b0\u1eddng \u0103n ki\u00eang ThucPham.com kh\u00f4ng ch\u1ee9a \u0111\u01b0\u1eddng m\u00eda<\/p>\n

B\u1ed9t l\u00e0m kem b\u1eb1ng \u0111\u01b0\u1eddng \u0103n ki\u00eang l\u00e0 s\u1ea3n ph\u1ea9m \u0111\u00e1nh d\u1ea5u b\u01b0\u1edbc \u0111\u1ed9t ph\u00e1 t\u00e1o b\u1ea1o v\u00e0 l\u00e0 \u0111i\u1ec3m nh\u1ea5n th\u01b0\u01a1ng hi\u1ec7u c\u1ee7a Thucpham.com. B\u1ed9t l\u00e0m kem t\u01b0\u01a1i v\u1ecb vani \u201c\u0103n ki\u00eang” – “kh\u00f4ng \u0111\u01b0\u1eddng, v\u1eabn ngon nh\u01b0 th\u01b0\u1eddng” d\u1ef1 ki\u1ebfn t\u1ea1o n\u00ean c\u01a1n s\u1ed1t l\u1edbn trong d\u1ecbp h\u00e8 2023.<\/p>\n

Ngo\u00e0i h\u01b0\u01a1ng v\u1ecb vani \u0111\u01b0\u1eddng \u0103n ki\u00eang, Thucpham.com c\u00f2n s\u1edf h\u1eefu b\u1ed9 s\u1ea3n ph\u1ea9m phong ph\u00fa v\u1edbi 30 v\u1ecb b\u1ed9t l\u00e0m kem t\u01b0\u01a1i \u0111\u01b0\u1ee3c th\u1ecb tr\u01b0\u1eddng \u0111\u00f3n nh\u1eadn t\u00edch c\u1ef1c. Ngo\u00e0i nh\u1eefng v\u1ecb truy\u1ec1n th\u1ed1ng nh\u01b0 \u0111\u1eadu xanh, d\u1eeba, vani, socola, c\u00e1c v\u1ecb b\u1ed9t kem v\u1edbi h\u01b0\u01a1ng v\u1ecb \u0111\u1ed9c \u0111\u00e1o, s\u00e1ng t\u1ea1o kh\u00e1c nh\u01b0 m\u1eadt ong, \u0111\u00e0o, d\u01b0a l\u01b0\u1edbi, vi\u1ec7t qu\u1ea5t… h\u1ee9a h\u1eb9n l\u00e0 l\u1eddi gi\u1ea3i cho b\u00e0i to\u00e1n kinh doanh kem t\u01b0\u01a1i hi\u1ec7u qu\u1ea3.<\/p>\n

\u0110\u1ea3m b\u1ea3o an to\u00e0n th\u1ef1c ph\u1ea9m<\/strong><\/p>\n

Theo b\u00e1o c\u00e1o v\u1ec1 th\u1ecb tr\u01b0\u1eddng kinh doanh \u1ea9m th\u1ef1c c\u1ee7a Ipos.vn, 3 y\u1ebfu t\u1ed1 quan tr\u1ecdng nh\u1ea5t khi kh\u00e1ch h\u00e0ng l\u1ef1a ch\u1ecdn m\u1ed9t th\u01b0\u01a1ng hi\u1ec7u \u1ea9m th\u1ef1c l\u00e0 h\u01b0\u01a1ng v\u1ecb (88% l\u1ef1a ch\u1ecdn), gi\u00e1 c\u1ea3 (72%) v\u00e0 s\u1ef1 s\u1ea1ch s\u1ebd (62%).<\/p>\n

\u0110\u1ec3 kinh doanh th\u00e0nh c\u00f4ng m\u1eb7t h\u00e0ng kem t\u01b0\u01a1i, c\u1ea7n \u0111\u1eb7c bi\u1ec7t c\u1ea9n tr\u1ecdng khi l\u1ef1a ch\u1ecdn nh\u00e0 cung c\u1ea5p nguy\u00ean v\u1eadt li\u1ec7u. Ch\u1ee7 doanh nghi\u1ec7p n\u00ean h\u1ee3p t\u00e1c v\u1edbi nh\u00e0 s\u1ea3n xu\u1ea5t uy t\u00edn, c\u00f3 ngu\u1ed3n nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o chu\u1ea9n s\u1ea1ch, ngu\u1ed3n g\u1ed1c xu\u1ea5t x\u1ee9 r\u00f5 r\u00e0ng. <\/p>\n

Ti\u00eau bi\u1ec3u nh\u01b0 ThucPham.com, c\u00f4ng ty c\u00f3 d\u00e2y chuy\u1ec1n ch\u1ebf bi\u1ebfn v\u00e0 \u0111\u00f3ng g\u00f3i kh\u00e9p k\u00edn \u0111\u1ea1t ti\u00eau chu\u1ea9n qu\u1ed1c t\u1ebf ISO 22000:2018 v\u00e0 kh\u00e2u tuy\u1ec3n ch\u1ecdn nguy\u00ean li\u1ec7u \u0111\u1ea7u v\u00e0o nh\u1eadp kh\u1ea9u k\u1ef9 l\u01b0\u1ee1ng.<\/p>\n

\"trao<\/a><\/p>\n

 C\u00f4ng ty TNHH ThucPham.com \u0111\u01b0\u1ee3c t\u1ed5 ch\u1ee9c qu\u1ed1c t\u1ebf BVQA ch\u1ee9ng nh\u1eadn h\u1ec7 th\u1ed1ng qu\u1ea3n l\u00fd \u0111\u1ea1t ti\u00eau chu\u1ea9n ISO 22000:2018 v\u1ec1 s\u1ea3n xu\u1ea5t b\u1ed9t l\u00e0m kem<\/p>\n

V\u1edbi n\u0103ng l\u1ef1c n\u1ed5i tr\u1ed9i v\u00e0 n\u1ed7 l\u1ef1c \u0111\u1ea7u t\u01b0 c\u1ea3i ti\u1ebfn, ThucPham.com \u0111\u00e3 tr\u1edf th\u00e0nh th\u01b0\u01a1ng hi\u1ec7u b\u1ed9t l\u00e0m kem \u0111\u01b0\u1ee3c \u01b0a th\u00edch t\u1ea1i Vi\u1ec7t Nam. \u0110\u1ea1i di\u1ec7n doanh nghi\u1ec7p chia s\u1ebb, ThucPham.com \u0111\u00e3 cung c\u1ea5p ra th\u1ecb tr\u01b0\u1eddng kho\u1ea3ng 240 t\u1ea5n b\u1ed9t l\u00e0m kem t\u01b0\u01a1i ch\u1ec9 sau 2 n\u0103m ho\u1ea1t \u0111\u1ed9ng.<\/p>\n

\"Kho<\/a> Nh\u00e2n vi\u00ean Thucpham.com \u0111\u00f3ng g\u00f3i v\u1eadn chuy\u1ec3n b\u1ed9t l\u00e0m kem <\/p>\n

M\u00f4 h\u00ecnh ph\u00f9 h\u1ee3p <\/strong><\/p>\n

L\u1ef1a ch\u1ecdn m\u00f4 h\u00ecnh kinh doanh ph\u00f9 h\u1ee3p c\u00f3 th\u1ec3 r\u00fat ng\u1eafn th\u1eddi gian t\u1ea1o ra l\u1ee3i nhu\u1eadn, tuy nhi\u00ean \u0111\u00f2i h\u1ecfi ch\u1ee7 kinh doanh ph\u1ea3i nghi\u00ean c\u1ee9u k\u1ef9 v\u00e0 n\u1eafm ch\u1eafc xu h\u01b0\u1edbng th\u1ecb tr\u01b0\u1eddng. \u00d4ng Tr\u1ea7n Tu\u1ea5n Vi\u1ec7t, Qu\u1ea3n l\u00fd k\u00eanh s\u1ea3n xu\u1ea5t OEM b\u1ed9t l\u00e0m kem t\u01b0\u01a1i Thucpham.com cho c\u00e1c chu\u1ed7i tr\u00e0 s\u1eefa v\u00e0 kem t\u01b0\u01a1i, nh\u1eadn \u0111\u1ecbnh: “D\u1ec5 d\u00e0ng nh\u1ea5t trong kinh doanh kem t\u01b0\u01a1i l\u00e0 nh\u1eadn nh\u01b0\u1ee3ng quy\u1ec1n. Tuy nhi\u00ean, trong c\u01a1 c\u1ea5u doanh thu d\u1ecbch v\u1ee5, ch\u1ec9 5% \u0111\u1ebfn t\u1eeb chu\u1ed7i nh\u01b0\u1ee3ng quy\u1ec1n, 95% th\u1ecb ph\u1ea7n t\u1eeb d\u1ecbch v\u1ee5 \u0103n u\u1ed1ng \u0111\u01a1n l\u1ebb. Do \u0111\u00f3, n\u1ebfu ho\u00e0n to\u00e0n t\u1ef1 tin v\u00e0o ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m, c\u00e1c ch\u1ee7 doanh c\u00f3 th\u1ec3 kinh doanh \u0111\u1ed9c l\u1eadp \u0111\u1ec3 khai th\u00e1c ti\u1ec1m n\u0103ng th\u1ecb tr\u01b0\u1eddng. Vi\u1ec7c m\u1edf c\u1eeda h\u00e0ng hay b\u00e1n t\u1ea1i xe l\u01b0u \u0111\u1ed9ng, kinh doanh kem t\u1ef1 ch\u1ecdn hay qu\u00e1n c\u00e0 ph\u00ea kem… s\u1ebd ph\u1ee5 thu\u1ed9c l\u1edbn v\u00e0o v\u1ed1n \u0111\u1ea7u t\u01b0 c\u1ee7a ch\u1ee7 kinh doanh\u201d.<\/p>\n

\u201c\u0110\u1ea7u t\u01b0 m\u1edf c\u1eeda h\u00e0ng kem t\u01b0\u01a1i c\u00f3 th\u1ec3 \u0111em l\u1ea1i “si\u00eau l\u1ee3i nhu\u1eadn”. Do \u0111\u00f3, ngo\u00e0i vi\u1ec7c n\u1eafm v\u1eefng nh\u1eefng b\u00ed quy\u1ebft tr\u00ean \u0111\u00e2y, ng\u01b0\u1eddi kinh doanh c\u1ea7n c\u1ee7ng c\u1ed1 ki\u1ebfn th\u1ee9c, r\u00e8n luy\u1ec7n t\u01b0 duy th\u1ecb tr\u01b0\u1eddng nhanh nh\u1ea1y v\u00e0 t\u00ednh ki\u00ean tr\u00ec \u0111\u1ec3 \u0111\u1ea1t c\u01a1 h\u1ed9i th\u00e0nh c\u00f4ng l\u1edbn h\u01a1n\u201d, \u00f4ng Tr\u1ea7n Tu\u1ea5n Vi\u1ec7t n\u00f3i.<\/p>\n

Tr\u00edch Ngu\u1ed3n: vietnamnet.vn<\/p>\n\n\n\n
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Th\u00f4ng tin li\u00ean h\u1ec7: <\/p>\n

C\u00f4ng ty TNHH ThucPham.com <\/p>\n

Website: https:\/\/thucpham.com\/ <\/p>\n

Hotline: 091.550.8989<\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Kinh doanh kem t\u01b0\u01a1i \u0111\u01b0\u1ee3c coi l\u00e0 ng\u00e0nh “m\u1ed9t v\u1ed1n b\u1ed1n l\u1eddi”. V\u1eady \u0111\u00e2u l\u00e0 b\u00ed quy\u1ebft \u0111\u1ec3 th\u00e0nh c\u00f4ng trong l\u0129nh v\u1ef1c gi\u00e0u ti\u1ec1m n\u0103ng nh\u01b0ng c\u0169ng \u0111\u1ea7y c\u1ea1nh tranh n\u00e0y? M\u00f9a h\u00e8 2023 d\u1ef1 b\u00e1o \u0111\u1ebfn s\u1edbm v\u00e0 n\u1eafng n\u00f3ng gay g\u1eaft h\u01a1n, m\u00f3n kem t\u01b0\u01a1i m\u00e1t l\u1ea1nh ch\u1eafc ch\u1eafn s\u1ebd l\u00e0 th\u1ee9…<\/p>\n","protected":false},"author":1,"featured_media":46251,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1,395],"tags":[],"mv":{"thumbnail_id":46251,"thumbnail_uri":"https:\/\/thucpham.com\/vinacom\/wp-content\/uploads\/2023\/06\/bot-lam-kem-tuoi-thuong-hieu-thucpham-com-300x169.jpg"},"_links":{"self":[{"href":"https:\/\/thucpham.com\/vinacom\/wp-json\/wp\/v2\/posts\/46244"}],"collection":[{"href":"https:\/\/thucpham.com\/vinacom\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thucpham.com\/vinacom\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thucpham.com\/vinacom\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/thucpham.com\/vinacom\/wp-json\/wp\/v2\/comments?post=46244"}],"version-history":[{"count":3,"href":"https:\/\/thucpham.com\/vinacom\/wp-json\/wp\/v2\/posts\/46244\/revisions"}],"predecessor-version":[{"id":46257,"href":"https:\/\/thucpham.com\/vinacom\/wp-json\/wp\/v2\/posts\/46244\/revisions\/46257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thucpham.com\/vinacom\/wp-json\/wp\/v2\/media\/46251"}],"wp:attachment":[{"href":"https:\/\/thucpham.com\/vinacom\/wp-json\/wp\/v2\/media?parent=46244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thucpham.com\/vinacom\/wp-json\/wp\/v2\/categories?post=46244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thucpham.com\/vinacom\/wp-json\/wp\/v2\/tags?post=46244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}